That is, the next step is founded in large part on psychology. Enter variable-ratio reinforcement. Variable-ratio reinforcement is generally defined as delivering reinforcement after a target ...

This mechanism is known as a variable ratio reinforcement schedule. A Little About Reinforcement Schedules If you ever took an introductory psychology course, chances are you ran across B.F. Skinner.

Our social media posts are reinforced with “likes” on an variable ratio schedule. You may be rewarded with likes on most posts (continuous reinforcement), but occasionally (and importantly ...