A value proposition should be focused on the people you’re trying to reach – not the company. Another common mistake is creating a generic message that doesn’t engage the target audience or ...

A unique value proposition (UVP) is a simple statement explaining how you provide customers with distinct value. As marketers, we tend to overcomplicate it, but it's actually quite straightforward.

If you’re not confident in the difference you make to your customers, you can be sure your market isn’t either.

If you are a commercial builder, for example, your value proposition might look like this: “We deliver more square feet for less money.” You've likely seen these concepts displayed in everyday ...

A great example of a compelling value proposition comes from Slack, the popular workplace communication tool: Make work life simpler, more pleasant and more productive.

Value proposition examples. Below are four value proposition examples to inspire your own. iPhone: Designed to be loved. Apple (AAPL-3.91%) differentiates its iPhone by focusing on the user ...

The revised text in the XYZ example communicated the value proposition without mentioning the category. HubSpot has invented and popularized a new marketing discipline—inbound marketing—that is larger ...

While it can be tricky, doing this work doesn’t have to be hard. Here are three simple steps to define your personal value proposition, plus some ideas on how to take action.

None of us knows what a value proposition is; and; None of us knows how to put one together. That's where I come in. I'm the transition master coach for the 26,000 users of Military.com's Veteran ...