You'll use each value proposition differently. For example, Hubspot leads with its brand-level UVP on the homepage: "Software ...

You need to know your audience before you can create a strong value proposition. For example, at my company, ForwardBrands, ...

There are many examples of other professional service categories adjacent to marketing that have been commoditized and have consequently migrated their value propositions to remain viable. For ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

We’re very happy with what we’re seeing in terms of excitement around the OXXO brand in West Texas, in Midland and Odessa,’ ...

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...

Third Avenue recently initiated a position in the common stock of PulteGroup. Click here for our thesis on PHM stock.

Azure Arc is a “value proposition” that resonates with customers who want hybrid, multi-cloud and multi-edge capabilities and want to take advantage of Azure innovation in the way they want ...

The BOT model (Build, Operate, Transfer) model is offering an evolving value proposition for companies who are looking for the opportunity to build their own teams from Mexico’s diverse and mature ...