News

AR, VR, and MR are all immersive technologies that offer interactive experiences to users. Though they share similarities, each technology has its unique features and applications. ...
Mixed reality—which is sometimes abbreviated to MR, although that’s not as widely accepted an acronym as VR or AR—is when VR goggles incorporate augmented reality features.
With terms like virtual reality, augmented reality, and now spatial computing swirling around, here are some handy definitions.
AR, VR and XR are transforming how we interact with the world. Understanding the differences helps you keep up, make smarter choices, and stay ready for what’s next.
With the recent announcements of Apple's Vision Pro spatial computer and Meta's Quest 3 Mixed Reality headset, Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are back in the ...
Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) were once popular and they have now once again started getting the limelight ever since Apple announced its Vision Pro spatial ...
Research finds marked uptick in immersive technologies market with 18.1% year-on-year growth fuelled by immersive and ...
The VR experience is too unwieldy to become a daily habit; we need a big virtual screen, or several. With an Xbox-branded ...
Augmented reality (AR) and virtual reality (VR) are sometimes used interchangeably — although there are key distinctions between the two. While the most popular use case for both is video games ...
Consumers are interested in AR / MR and virtual reality (VR) / the metaverse but are leaning toward one in particular. 60% of consumers would prefer to use a mixed-reality approach vs. a metaverse ...