Countless videos have these phrases said or written, but a YouTube test feature for the web might make them moot. Some YouTube users reportedly see a major change to the platform’s web video player.

YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead — by the hour, marking a significant shift in how marketers can capture attention.

Following the Cosmic Panda experimental design launched in July, it appears YouTube is now testing an updated mobile layout that borrows some of the color schemes and ...

YouTube is testing a download option for its desktop app. It can be tried out as an experimental feature by YouTube Premium subscribers. YouTube is expected to make ...