You do not need to hire a professional to get your rugs looking fresh again. With a few inexpensive items you probably ...

Avoid soaking the rug completely. Use a damp cloth or light spray to remove cleaning residue. Then air dry only — no heat.

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A gentle scrub will keep it looking like new. Sweep regularly and deep clean twice a year with soap, water, and a gentle scrub. Rinse well, air-dry fully, and store rolled and dry during winter.