Creating personas for the different users or customers interested in — and buying — your products can be a beneficial way to understand and recognize the likes and dislikes of a consumer group.

Rather than create marketing campaigns for an unknown quantity of nameless, faceless "consumers," many companies try to create user personas – clearly defined individual personality types ...

An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite ...