These tools help you determine which types of user-generated content do best, so you can work towards keeping those types of posts coming. Your customers are your greatest marketing asset ...

User-generated content (UGC) refers to any content—reviews ... discuss the benefits of incorporating UGC into your company's marketing strategy. They also share their top tips for collecting ...

User-generated content (UGC) has made an indelible mark upon people who seek out brands worthy of their trust and money. Learn more about the rise of UGC and how it will impact marketing in 2023.

If you aren’t taking advantage of user-generated content marketing to fuel your brand, you may be neglecting a huge source of marketing potential. This technique can yield surprising results ...

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with ...

Gilad Bechar, CEO at Moburst, argues that user-generated content (UGC) is made for app marketing. Imagine you need to decide on an app to download, say for planning a big family event. Your choice is ...

Lauren Mabra and Lauren Ferry, both 25, are the cofounders of a social marketing agency. The business makes user-generated-content-style videos and books five figures in monthly revenue.

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

The brand content boxing ring is engaged in a fierce battle. User-generated content seeks to take on influencer marketing, and while both have their pros and cons, brands must ultimately ensure their ...

User-generated content has become a powerful tool for brands, driving up to 29% more conversions compared to traditional marketing campaigns. However, managing this influx of content across ...