Along with companies like Hoka and On, Under Armour is part of a “new” wave of running shoe brands that launched in the past few decades. Founded by University of Maryland football player ...

The Rock’s Project Rock 1 shoes from Under Armour Inc. were released on May 28 in limited quantities through the company’s website and in Brand Houses across the country, and sold out in 30 ...

Stephen Curry‘s decision to sign with Under Armour in 2013 was a risky move, considering the brand was not as established in the basketball shoe market as competitors like Nike and Adidas.