“Baseball is certainly a valuable sport for a brand like Under Armour,” said Matt Saler director of sports marketing for Baltimore advertising and marketing firm IMRE. “It only relates to a ...

Ripken Baseball on Tuesday announced a multiyear partnership with Under Armour to be the exclusive athletic apparel company for its six properties, hundreds of tournaments, and multisport events.

if Under Armour is going to make pullover jerseys, why bother with the faux button-front design? "It's just to not scare people too much," says Lineberger. "If there's one thing about baseball ...

The Baltimore, Maryland-based company also enlisted artificial intelligence (AI) to revive a 20-year-old ad-campaign. Here's what investors need to know. By The Numbers: Under Armour issued ...

BALTIMORE, Nov. 20, 2024 /PRNewswire/ -- Baseball Factory, a leader in athlete development and training, has teamed up with Under Armour to introduce the UA Next Prospect Tour Powered by Baseball ...

Under Armour's latest big brand campaign launches Tuesday and will see the brand reduce its TV spend as part of the overall media mix as it shifts more ad dollars to digital. Speaking to Business ...

Most consumers associate Under Armour with the tight-fitting shirts that wick away football players’ sweat. But with its new “I Will What I Want” ads, Under Armour is trying to rebrand ...

Baltimore-based Under Armour has launched its most ambitious ad campaign aimed at women to date, challenging them to “Sweat Every Day.” The company is also hosting its second “What’s ...

Under Armour made a major swoop when it was announced that the Maryland-based apparel company would be replacing Majestic as the official uniform and apparel supplier for Major League Baseball ...

The new ad is an extension of Under Armour’s 20-year-old 'Protect this house’ marketing campaign, which was relaunched in the US in March and launched across Europe today (August 7).