In an era where digital avatars dominate and virtual goods fetch eye-watering prices... Meet Labubu—a wide-eyed, ...

Just when we thought BLACKPINK's Lisa couldn't be any cooler, she exposes herself as a fan of POP MART and we have to stan even harder. In case you are not familiar with POP MART yet, allow us to ...

Experience-based mystery shopping: While Pop Mart’s designs are already captivating, the concept of blind unboxing, which Pop Mart turned into a trend, further sealed their popularity.

From browsing the store to unboxing the figurine, every step of the blind box experience makes shoppers want more, says writer Karen Tee.