such as the ability to create websites and other forms of digital media Trademark knowledge to avoid conflicts with existing logos in the market The third type of brand architecture focuses on the ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

This article is part of a series of articles on brand architecture in the digital age. Read more. The concept of brand architecture was developed to bring clarity to an organisation’s activities: to ...