Examples of traditional advertising include media ads and outreach strategies ... For example, if ice cream sales surged in July, was it fueled by new radio spots or record-breaking temperatures?

Ms. Leissner talked to the students about traditional and new media. Topics included confidential sources, Internet news publishing, the 24-hour news cycle and on-demand news, and finding stories.

And thus begins the battle of traditional advertising versus new media advertising – but new doesn't necessarily mean better. For a brand to stay on the cutting edge, it needs to keep track of ...

We’re not at all suggesting that you replace traditional media strategies with new media, but organizations are quickly discovering that including new media as a component of their modern PR ...

There are fundamental differences between traditional and new media spheres ... formed around the issue of Afghan reconstruction, for example), while in other contexts this community of interest ...

Traditional channels still deliver in today's transformed media world The media landscape, as we knew it a decade ago, no longer exists. New technology has not only changed how we receive information ...

Public trust in traditional media (broadcast media and the press) increased in the last year as trust in the internet and social networks continued to fall. According to a new EBU study ... in the ...

Media experts felt that traditional and Internet/new media were not in any sort of conflict or competition as they were part of the same content ecosystem. They were speaking at a panel discussion ...

For example, they have to find out what ... way they tell a story and train their journalists in new media skills. More importantly, the traditional media ought to make more efforts to engage ...