In addition to pop-ups inside Macys, the new store joins a Toys "R" Us at Mall of America, a store in New Jersey at American Dream megamall, and a store inside the Dallas Fort Worth Airport.

Since then, WHP has acted to revive the brand by opening a flagship Toys R Us store at the American Dream mall in East Rutherford, N.J. It also has put Toys R Us shops in some 400 Macy’s ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Toys "R" Us Canada says it is closing five Ontario stores and revamping several others as it works to "optimize" its business.