Mattel has reclaimed highly coveted rights to create action figures ... who purchased toys for themselves. The toy industry struggled after the closure of retail chain Toys R Us in 2018 and ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

celebrities and public figures to create messages for children that support and empower them. The first thing Toys R Us did to launch Geoffrey’s new entertainment career was to send him on a ...