Of that total, 200 million euros were committed to the adidas Foundation, a charity the company established ... discrimination” with a mission to “unite communities through sport, driving social ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

"Sachin almost had a 10-year-long relationship with MRF and now he is associated with Adidas," an official of the World Sports Group (WSG), which manages Tendulkar's endorsements, told PTI.