By placing QR codes on its static print ads, Cadillac was able to bring the campaign to life. Coca-Cola Coca-Cola is no stranger to QR codes. The company is constantly looking to make its campaigns ...

We’re living in an era where attention is fragmented, choices are abundant, and digital consumers expect instant access to ...

HSBC Bank USA N.A., official banking partner of Wimbledon, has launched a campaign targeting tennis fans in New York with print ads featuring mobile quick-response (QR) codes. “HSBC presents ...

in newspapers and on outdoor ads in major U.S. cities. When consumers scan the QR codes, they are redirected to a mobile landing page where they can watch a video on Starbucks’ Caffe Verona blend.