The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Jenna Ortega kicked off her Saturday Night Live hosting debut with a nod to her days as a child actor in a Colgate toothpaste commercial, but added a horror twist to the ad in light of her starring ...