Tony Little, founder, president and CEO ... competition and new ways of conducting business. In 2011, fitness equipment was among my top sellers, but I ran into a big problem when some of my suppliers ...

You probably recognize him as the energized muscle man with the ponytail selling his exercise machine, The Gazelle, on late-night infomercials: Tony Little, also known as America's Personal Trainer.

If you frequently watch the Home Shopping Network, then you probably recognize Tony Little. He’s that energetic fitness ... is much more than another sales tagline used to sell exercise equipment.