“Never be afraid of your strength,” Serena Williams says at the start of Tonal’s ad for Super Bowl LVI. “Because your body,” the tennis icon adds, “is capable of amazing things.” While showcasing the ...

Led by ad agency Quality Experience, the new spot juxtaposes the fitness methods of the past with the home gym brand’s fitness machines While most exercise brands opt for lurid gym backdrops, US brand ...

Over the last three sections of this EC-1, we’ve seen the genesis of Tonal, transforming from a series of prototypes in the mind of CEO and founder Aly Orady into a unique strength-training entrant in ...

Nordstrom and at-home fitness startup Tonal, which sells a $2,995 smart home gym, have teamed up to launch a handful of Tonal mini shops inside Nordstrom stores. Tonal-branded mini shops will debut in ...