The period between each Olympics always produces a lot of change, but with the global pandemic delaying the Tokyo Games by a full year, even more time has elapsed than usual. Over the last five years, ...

All sessions, including Group B sessions, can be streamed LIVE on NBCOlympics.com and the NBC Sports app. Below is a full schedule of weightlifting at the Tokyo Olympics. When an event is live, a link ...

Paris Gold Medalist Noah Lyles and Tokyo Gold Medalist Marcell Jacobs -- to Duel in Men’s 60m Sunday on NBC and Peacock at 4 ...

Add it all up, and NBC has experienced a brilliant ratings recovery from the depressed ratings it experienced during the ...

After Kevin Hart and Snoop Dogg provided some viral moments during the 2021 Olympics in Tokyo, NBC is hoping the expanded celebrity cameos will lead to higher viewership. The network is coming off ...

The New Balance meet also features Olympic gold medalists Grant Holloway (60m hurdles, along with 2022 World silver medalist ...

Estimates suggest that canceling the Tokyo Olympics might have cost the IOC $3 billion to $4 billion. About 40 percent of the IOC’s total income is from one source--NBC. “The focus (now ...

The 2024 Paris Olympics has been a great success for NBC. After years of declining interest and ratings and a global pandemic postponing the Tokyo Games, this year’s event in Paris has brought ...

Simone Biles’ decision to withdraw from the team and individual all-around competitions at the Tokyo Olympics has opened eyes to the pressures behind the gold. “It’s been a long week ...

NBC's strategy of creating shareable ... for Measuring Success The clear viewership boost (79% increase over the Tokyo Olympics) and Snoop’s skyrocketing streaming and follower metrics emphasize ...