Steve Jobs Gave Tim Cook 1 Piece of Advice. It Still Shapes Apple Today

The founder trusted Cook to lead in his own style.
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Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’

Many companies are inextricably tied to their iconic founders—from Mark Zuckerberg being the face of Meta, to Warren Buffett leading Berkshire Hathaway for decades. But when it came time for Tim Cook ...
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Tim Cook could step down from Apple relatively soon, report claims

Apple is preparing for Tim Cook to step down as chief executive of the company, according to a new report. The company is stepping up its work on planning for someone else to take over as the leader ...

Tim Cook on Apple turning 50: What excites me most is what comes next, read full memo

Apple CEO Tim Cook has shared a memo with employees as Apple turns 50: 'What excites me most is what comes next,' says Cook. Read full memo here.

Tim Cook

Apple CEO Tim Cook sits down for The Job Interview with WSJ. Magazine to discuss working with Steve Jobs, his first job as a paperboy and his first days working at IBM. Under pressure to deliver new ...