Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores.

Even before the headset’s release, the workforce at Apple Stores was under duress. Trying to get customers interested in the ...

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce ...

In a new interview, Tim Cook shared a rare insight into the way he deals with new ideas at Apple.

Vision Pro's launch exposed Apple Store issues beyond the headset's $3,500 price tag, according to a new book.

Apple marks its 50th anniversary today. CEO Tim Cook shared a video highlighting 50 of the company's best products. From the ...

CEO Tim Cook has posted a short video post on Instagram that offers a cook at five decades of the company’s products. The ...

Apple is celebrating its 50th anniversary and Macworld is taking a look back at its most innovative and groundbreaking ...