This marketing opportunity is not lost on Sotheby’s. On May 5, Alma-Tadema’s The Meeting of Cleopatra: 41 BC will be on the block as part of the company’s 19th-century European art sale.

So, what exactly does content-first mean? A lot of things, as Joe Pulizzi explains in this episode of the Marketing Smarts Live Show. It means you should develop a content mission statement. It means ...

The greater the investment, the harder it is to exit. To be sure, these game mechanics do not apply to every marketing situation. But what's interesting is that addressing them in a marketing ...

Every part—from structure and mechanics to external pressures—must ... across multiple departments without clear objectives. So marketing aimed for growth, IT for innovation and finance ...