When Joe Sharino first began his annual “New Year”s Eve Eve” show in Santa Cruz, he was the dad of a ... but the Sharino beat will kept by Alison and her band. “We”re always talking ...

If, as the cliche goes, Santa Cruz does indeed march to a different drummer, you can bet where the drums came from. Rhythm Fusion, the Santa Cruz-based percussion-instrument retailer, will be ...

SANTA CRUZ — Calm prevailed at the Santa Cruz Farmers ... next to the farmers market, and beat away. About 15 drummers kept rhythm under the trees. They hung a banner, reading “Home of the ...