The most fascinating project you can build is something with a bunch of blinky hypnotic LEDs, and the easiest way to build this is with a bunch of individually addressable RGB LEDs. [Ole] has a great ...

How often do you find yourself having to pause a project to make a test circuit or write some test code to find the source of a problem? Do enough variations of the same test and you’ll eventually ...

The Vizio-led Open Addressable Ready (OAR) effort -- which promotes and scales up national addressable TV campaigns -- says seven key technology partners have met certification specifications. The ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

Today, we’re going to explore the uses of addressable LEDs. Addressable LED is an easy way to add complex lighting effects to any project. Each addressable LED has an integrated driver that allows you ...

The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert personalized ads into linear TV streams based on CRM or other first-party ...