Cuervo bills itself as “the tequila that invented tequila.” It is a big claim to make for one of the most iconic liquors in ...

This syndicate was the brainchild of José Cuervo (1869-1921), who gave his ... feel like drinking a half-bottle of tequila in a single sitting. The mind grows numb if you’re not already steeped ...

TEQUILA WARS: José Cuervo and the Bloody Struggle for the ... his name is inscribed on millions of bottles every year, carrying his fame from his native Tequila to the rest of the world.” ...

The syndicate was the brainchild of José ­Cuervo (1869-1921), who gave his ... feel like drinking a half-bottle of tequila in a single sitting. The mind grows numb if you’re not ­already ...

In “Tequila Wars,” Ted Genoways tells the story of Cuervo and how he audaciously transformed a single distillery in his hometown of Tequila, 40 miles northwest of the city of Guadalajara ...