Taylor Swift achieved a 40 percent rise in album streams after she reacquired her masters using profits from her 'Eras Tour'

In 2019, Ithaca purchased Big Machine Label Group, which owned the master recordings to Swift’s first six albums — her debut album “Taylor Swift,” “Fearless,” “Speak Now,” “Red,” “1989″ and “Reputation.”

Taylor Swift just turned one of the music industry’s messiest battles into a full-circle victory — she now officially owns the master recordings of her first six albums.