As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal ...

The campaign tracked users across social media, raising potential privacy concerns.

Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets ...

The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and ...

Peak Points” will allow advertisers to use Google’s Gemini AI model to target ads to viewers when they are most engaged with ...

Facebook ad targeting allows marketers to carefully select an audience. It's a powerful way for Facebook advertisers to hyper-target very specific groups. But ad targeting can also be overwhelming, ...

Obvious conflicting interests aside, the difference in opinion here shows how easy it is for ubiquitous modern ad targeting techniques to veer into unacceptable territory. The line between what's ...

YouTube is launching a Gemini AI feature to target ads to viewers at peak engagement. The Google platform has unveiled plans ...