Church’s Chicken begins a new year with interactive promotional initiatives that target mature, multicultural, urban young-adults with food ... with a younger segment of the brand’s target audience.

Shifting the Focus Young adult books are geared toward 12- to 18-year-olds, teenagers more than adults. This means that the current target audience for young adult novels is Generation Z ...

An important target market for the retailer is young adults. In the past, the company’s online strategy was half-hearted, but that is set to change too. Field says Eason hopes to increase ...