Get ready to embark on an unforgettable journey through Switzerland's most scenic spots. From breathtaking lakes to towering ...

The Aletsch Glacier was declared a UNESCO World Heritage Site over twenty years ago but it continues to lose some of its ice ...

Like almost every other destination, Switzerland's tourism sector has been in recovery mode in 2022. But unlike other parts of Europe and the U.S., many visitors come here during the colder months ...

If you are planning a trip to Switzerland, make sure not to miss out on this tourist-friendly mountain town with vineyards to ...

Switzerland Tourism works in close collaboration with tourism partners at home, and abroad to offer visitors an unforgettable experience. Swiss tourism is at the center of our attention!

The "Switzerland" brand features a cross instead of the letter T, symbolising its trustworthy origins and the optimism of its destination. After almost 30 years of Swiss tourism advertising under ...

The tourism industry in Switzerland is set to have a good season. Shopkeepers, restaurant owners and hoteliers can expect a welcome boost. However, in tourist hotspots Lucerne, Lauterbrunnen and ...

Martin Nydegger, CEO, Switzerland Tourism. Image: Courtesy Switzerland Tourism I t was filmmaker Yash Chopra who ignited Indians’ desire to visit Switzerland. Prominent films by Chopra, like ...

Markus Berger of Switzerland Tourism says the strategy is not to focus solely on high-end guests, but to take a hard-headed look at the figures. Stays at Swiss five-star hotels make up around 8% ...

Mumbai: Switzerland Tourism is stepping up efforts to position the country as a year-round destination for Indian travellers, part of a broader strategy aimed at boosting visitor numbers during ...