Here's how a small fortune's worth of Rolex Daytonas bide their time at the Rolex 24 Hours at Daytona before landing on the ...

Rolex is still expected to announce a range of new watches in the coming weeks. As is tradition, the Swiss firm may also kill off some of its older and less popular models, making way for updates ...

Rolex has been earning accolades since 1910, when one of its wristwatches earned the Swiss Certificate of Chronometric Precision from the Official Watch ... of women and men who made history ...