These crystals are part of Swarovski's B2B business but are also being integrated into many of the brand's B2C jewelry collections as one of its steps to make all its products more sustainable.

Swarovski has long been a symbol of elegance and radiance, enchanting the world since 1895 with its exceptional craftsmanship and innovative designs. From iconic jewelry pieces to luxurious home decor ...

Ariana Grande can now add one more jewel to her glittering crown of achievements - that of having co-created an Old Hollywood ...

Pearls are not just for formal occasions. They're being reimagined in bold, contemporary designs that fit seamlessly into ...

As a pioneer in crystal cutting, Swarovski is dedicated to combining traditional craftsmanship with modern technology. Its unique cutting techniques give each crystal extraordinary refractive effects, ...

The Ariana Grande x Swarovski Capsule collection launches today with a series of immersive pop-ups at luxury locations across ...

We can’t be friends if Ariana Grande’s new Swarovski crystal collaboration isn’t on your must-buy list. Swarovski teased news about Grande’s upcoming Old Hollywood-inspired jewelry ...