Visuals, especially those in the food industry, are some of the most necessary items supermarkets can use to brand themselves and their products. This is especially true for supermarkets ...

Building a unique brand in the highly competitive supermarket industry demands more than just high-quality content creation. Branding requires distinction, and images that resonate with consumers ...

The Australian Food and Grocery Council says shoppers may be duped into buying products they don't want this Christmas, due to confusing product branding. The council says supermarkets are using ...