You should use summer as a theme to enhance storytelling, not as the main trigger. The campaign should solve a real problem ...

"Aligning marketing strategies with this season ... Tailoring your sales to these themes can significantly boost early summer revenue as consumers look for related products and services.

Choosing summer party themes might sound like overkill, but since most of us still feel off-kilter socially, having a party theme can help take some of the guesswork out of the equation.