With this information, they found the optimal subject line word length, and it was much shorter than I would have guessed. If you want the best chance at having your email opened, your subject ...

As the report notes, the results only provide a "broad interpretation of the causal effects of individual words"; that is, they are a general overview of average performance and the terms won’t always ...

And there’s no better place to do that than in the subject line. In fact, a new study from email marketing agency Alchemy Worx reveals which words are more likely to prompt an open—and which ...