Key Points SMEs are experts with special focuses on a given area of expertise. Consultants are professionals who act as third ...

What is a subject matter expert? A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic.

B2B marketers can tap into subject matter experts by building strong relationships, setting clear expectations and repurposing existing content.

Experts at The Table: The emergence of LLMs and other forms of AI has sent ripples through a number of industries, raising fears that many jobs could be on the chopping block, to be replaced by ...

"Adding Subject Matter Experts to the Mentor Program allows those who want to share their knowledge in a specific area with others learning the technology,” explained SBE Mentor Committee chair Tony ...

In this GovCon Expert column, Unison General Manager of Commercial Nancy Patel underscores the importance of transforming subject matter experts' knowledge into strategic strength ...

AI will change software engineers’ careers, yes — but subject matter experts are still needed Experienced technologists in Philly and Pittsburgh discuss how artificial intelligence has and hasn't ...

One of the highlights from this year’s NECA event in Philadelphia for me was meeting EC&M’s longtime contributor Harold De Loach in person. In this quick video, I wanted to pick his brain on the ...

SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky ...