rigid branding architecture. This is especially true when the sub-brands and products subscribe to a vision and mission counter to the master brand. Although master branding lets companies achieve ...

Departments, programs, centers and other entities as outlined below are directly connected to one or more brand extensions and should never stand alone. Please consider: If the sub-brand is connected ...

Deconstructing the new brand architecture, we can see how it will ... issues with the outgoing identity seems to be different sub-brands developing their own look or shoe-horning in brand assets ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

During the brand’s dedicated 2025 Buick Brand Day event, General Motors unveiled an all-new architecture and the Electra sub-brand for Buick New Energy Vehicles (NEV). The automaker’s SAIC-GM ...

Buick is redefining its Electra sub-brand in China, with a focus on all types of electrified vehicles, including PHEVs and EREVs, not just BEVs.

As the global higher education sector becomes increasingly marketised, the African university system finds itself at a crossroads.Dwindling public funding, growing student populations, intensified ...

To stay competitive, Volkswagen Group is launching a China-exclusive sub-brand called AUDI — yes ... It also featured an 800-volt architecture for ultra-fast charging, allowing the battery ...

Buick has announced a new Electra sub-brand and Xiao Yao platform for the Chinese market. The company also teased three upcoming Electra models including a sedan, crossover, and van. The platform ...

Chinese smartphone makers love to create sub-brands to cater to different areas of the market - think Redmi, Poco, iQOO, Realme. And vivo is apparently working on its next sub-brand following iQOO.

Chinese smartphone makers have the habit of creating sub-brands for different areas of the market. This was quite a trend back in 2019 with the rise of multiple sub-brands. Realme, for example ...