Rather than create marketing campaigns for an unknown quantity of nameless, faceless "consumers," many companies try to create user personas – clearly defined individual personality types ...

An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite ...

Visitors, students, alumni, parents ... The Bucknell app now features personas with customized content to meet individual user needs. Users can choose the persona that will help them get the most out ...

And where traditional market research might be informed by psychology, the methods for creating a user persona are closer to anthropology, sociology, and even journalism. Kara Pecknold ...