Streetwear is wearing thin. Sales at Puma rose just 4 per cent last year; the German sneaker maker lost more than 20 per cent ...

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Nevertheless, streetwear's influence on the broader fashion industry continues as new and established brands aim to carve a niche in the market and home in on their heritage to appeal to a larger ...

Rains bought the brand in late 2023 ... As Nielsen sees it, the task is not to bridge skatewear and fashion, but rather streetwear and fashion by channeling the original team’s “crazy desire ...