My first inclination when starting this article was to write that as we approach 2025, marketing and communications ... The first step in any strategic planning process should be gathering ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Strategic planning involves considering potential internal and external impacts on the organization and then mapping out an approach to deal with these impacts. From a marketing standpoint ...