A study of the decisions required to allocate and manage marketing resources in a competitive business environment. The fourth number of the course code shows the level of the course. For example, in ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

A study of theories and practical applications of marketing strategy across different contexts. The fourth number of the course code shows the level of the course. For example, in course 219206, the ...