Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

Starwood boasts the most progressive and design-friendly brands among its competitors; however, even that is not enough to satiate consumers' demands for independent properties that they perceive ...

a sustainable hotel brand management company founded by Starwood Capital Chairman and CEO Barry Sternlicht, and designed by Miami's award-winning Swedroe Architecture and Fanny Haim & Associates ...

Share As Starwood mulls its strategic and financial alternatives, interim CEO Adam Aron basically admitted to financial analysts that its Sheraton brand is a tired brand and that the service ...