plastic figures are anxiously waiting to be released from their packaging during Disney's global live YouTube unboxing event to reveal new Star Wars: The Force Awakens toys and collectibles.

Last Thursday I headed to Disney's London HQ to play with most of the new Star Wars toys, before purchasing ... There are more detailed, more expensive Force Awakens figures out there, but ...

That will include a Disney Infinity 3.0 play set for “Star Wars: The Force Awakens,” to be available Dec. 18. The first toy reveal was in Sydney, Australia, by Bratayley (below), a trio of ...

By Graeme McMillan Star Wars Force Awakens 4 H 2014 The event comes a day before Sept. 4’s “Force Friday,” in which Force Awakens merchandise — including the toys receiving their premiere ...

The merchandising companies might not have realised their full potential back in the day, but Star Wars toys have long been big business. Now, of course, with The Force Awakens on the horizon ...

Toys have always been a big part of the Star Wars universe, and that trend will apparently continue with the upcoming release of Star Wars: Episode VII – The Force Awakens. In what may very well ...

Merchandise for ‘Star Wars: The Force Awakens’ is expected to be the "it" toy of the holiday season. WSJ’s Ellen Byron joins Lunch Break With Tanya Rivero with the details. Disney’s Star ...

By Georg Szalai Global Business Editor Star Wars: The Force Awakens toy sales are off to a promising start and are “at the high end of expectations” for toy giant Hasbro, CEO Brian Goldner ...