WK Kellogg’s sales fall short as consumers seek value and as Special K loses share
WK Kellogg Co.’s stock fell 1.8% Tuesday after the breakfast-cereal company’s fourth-quarter adjusted profit swept past ...
carrollspaper.com4d
A Special K day as cereal dominoes fall
They were playing Trix at Kuemper Holy Spirit and St. Lawrence centers last Friday afternoon. Frosted Flakes, Honey Nut ...
‘Sneakflation’: Shopper issues warning against Frito-Lay, Kellogg’s after seeing new packaging. Here’s what to look for
A marketing expert compares new and old Frito-Lay and Kellogg's packaging to expose the shrinkflation of several popular ...
WebMD6y
The Special K Challenge
It sounds too good to be true. But according to the Special K Challenge, you could lose up to 6 pounds in 14 days if you eat cereal or other Special K products for breakfast and lunch, plus a ...
Stylist2y
How a generation got hooked on the murky promises of the Special K diet
Reassessing the Special K Challenge – the 00s marketing campaign that convinced us all to eat two bowls of cereal a day. You’re now subscribed to all our newsletters. You can manage your ...
Marketing Week8d
‘A new dawn’: Kellogg’s on using its distinctive assets to ‘reignite’ the brand
Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...
Retail Dive10y
Kellogg’s mobile campaign layers in retail location to push sales
Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers. The consumer packaged goods ...
Kellanova Reports 2024 Fourth Quarter Results
Kellanova (NYSE: K) today published its 2024 fourth quarter earnings results in documents posted to the company website at A Current Report on Form 8-K was filed with the U.S. Securities and Exchange ...