YETI releases new ultramarine violet Hopper M20 Backpack Soft Cooler
The Spring 2025 color drop features this popular $325 cooler with 36-can capacity and wine bottle compatibility, garnering ...
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New Yeti color alert! Ultramarine Violet revealed and top 4 items start at just $25
The long-awaited reveal of YETI’s new color has come to an end - welcoming Ultramarine Violet - a deep shade of purple/blue that resembles the sea. YETI released dozens of fan-favorite products ...
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Yeti’s Latest Bold Release Is Inspired by a Once-in-a-Lifetime Trip
Purplish Blue? Or Blueish Purple? The color looks much more purple on Yeti products with silver/stainless steel trim. Yeti Unlike more recent color releases like the Firefly Yellow collection, which ...
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Yeti’s Ultramarine Violet Collection may be its best color release yet
Yeti’s newest color collection for 2025 is an absolute show-stopper perfect for summertime: Ultramarine Violet. According to Yeti, its new Ultramarine Violet color collection was inspired by the ...