Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

As social media platforms remain a constant factor in our daily lives, it’s no surprise businesses are heavily invested in this growing industry and utilizing the space to connect with their customers ...

Some content creators claim they’re making thousands in “passive” income showing off products on social media.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Since launching in 2019, my podcast has become a cornerstone of my brand. It’s not just a resource for my subscribers; it’s ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What ...

At its first-ever Creator Upfronts in New York, LTK didn’t storm the gates of traditional media. It didn’t have to. Instead, ...

The real estate mogul and 'Shark Tank' investor has a winning formula that's gained her millions of followers.

Some like Scarlett Johansson refuse to use social media to promote films, but studios are leaning harder on leveraging ...