Top Social Media KPIs in 2013 Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media.

12 Social Media Engagement KPIs That Matter This post will help you understand the KPIs for evaluating your social media content, the meaning and importance of each, and how to use and improve them.

Note: A lot of these KPIs are from Social Media Analytics by Marshall Sponder. When applicable, I’ve provided equations for finding more complicated percentages. 1.

If you’d like more KPI ideas, I highly recommend you buy Jim Sterne’s new book, “Social Media Metrics” where he has over 100 KPIs listed in the first few pages of the book.

But as social media has long evolved from a nice-to-have to a must-do, so has the need to track key performance indicators (KPIs) that affect the bottom line of your business.

5 metrics of digital influence. Based on the study I’m proposing five key performance indicators (KPI’s), which may be used to measure your brand’s digital influence on consumer word of mouth.

In this blog post I will describe how you can measure your Social Media efforts based on four KPI’s. Measuring Sentiment Social Media is the perfect tool to work on your brand awareness.

Tracking Engagement on Social Media. Measuring engagement with your posts is generally considered to be the most important because that’s what sets social media apart as a marketing tool.

Consistent success with social media marketing is driven by understanding what's working and what's not.. And to do that, you first need to determine which key performance indicators (KPIs) you should ...