Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the ...

Artificial intelligence is successfully gobbling up corners of the social media influencer market, and making very real money ...

The FTC actively enforces its guidance that influencers must disclose their connections to advertisers clearly and conspicuously in their posts. (For more on social media advertising, including ...

Some Americans are striving to become successful social media influencers. However, not everyone makes enough money to pay the bills, so they have other jobs. The typical influencer is making less ...

lifestyle influencers and bloggers are further disavowed. This amounts to a recasting of Victorian separate spheres in the social media space—the public (that is, political) masculine world ...

(The Hill) — Have influencers on social media created a new career field worthy of formal education? A growing number of universities are looking at classes and majors aimed at giving ...

Have you ever thought to yourself, “Hey, I should ditch this Kinesiology major and just become a full time social media influencer”? Well, the question hasn’t particularly popped into my head as of ...