often annoying banner ads, but still get attention from the right consumers online. A bevy of social media marketing firms are selling them “word of mouth” (or “word of mouse”) campaigns ...

who are stymied by diminishing click-through rates and consumer attention for banner ads. Tinuiti, one such performance agency, now recommends Spaceback’s social creative for any display campaign, ...

New research suggests the widespread marketing of junk food on social media is influencing the food choices of young people.

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media ...

When trying to target a very specific audience to promote your product or service, is paid media or public relations best? Paid media strategies, including pay-per-click ads, boosted social media ...

Mimi Tatlow-Golden currently receives funding from The Wellcome Trust to examine social media and food marketing ... of its 2007 rules banning junk food advertising in and around UK children ...

and is one of the first to look specifically at the impact of social-media food marketing on young people. Previous studies have already established a link between traditional advertising (such as ...

Burger King New Zealand has removed a controversial campaign after it was criticized for being "racist" on social media. The ad, which aired in New Zealand, featured several fast-food customers ...