BIC is making headlines again with the launch of its limited-edition "Hold the Phone" Case by BIC EZ Reach Lighters. The company said its multi-year partners - Snoop Dogg and Martha Stewart ...

Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those designed by Martha Stewart and Snoop Dogg as part of a collaboration with ...

Snoop Dogg and Martha Stewart are lighting up fans' lives ... you can now carry the two on the go in the form of BIC's EZ Reach Lighters and matching Hold the Phone cases. The collection ...

Drawing inspiration from the distinctive personalities and essence of Martha Stewart and Snoop Dogg, as well as their signature BIC EZ Reach Lighter designs, "Hold the Phone" Case by BIC EZ Reach ...

Martha Stewart’s name has been ... surprising of these projects has been promoting BIC’s EZ Reach lighters alongside none other than Snoop Dogg. “Snoop and I were asked about three years ...

Martha Stewart/Instagram Martha Stewart's friendship with Snoop Dogg is the source ... pair's latest partnership with BIC — phone cases that keep BIC EZ Reach lighters on the back — Stewart ...

Bic, the go-to brand for pens, razors and lighters galore, has once again brought together the unlikely pair of Snoop Dogg and Martha Stewart in a hilarious new spot ’Lit Games,’ a playful nod ...

Snoop Dogg and Martha Stewart are lighting up fans’ lives ... you can now carry the two on the go in the form of BIC’s EZ Reach Lighters and matching Hold the Phone cases.

The "Hold the Phone" Case by BIC EZ Reach Lighters is the brand's most recent cheeky creation, combining style and function for this season's most stylish accessory BIC EZ Reach Lighters are the ...